Michael Meehan — Design Variants← Back to Option A

3 Design Options

Each variant uses a different design archetype researched from top-performing plumber and heating engineer websites globally.

Option A

Squarespace Editorial

A

Pure white canvas, Fraunces serif headings, massive padding, sharp corners, grain overlay. Premium editorial feel — like a high-end architecture firm.

Serif TypographyEditorialHigh ContrastGrain Texture
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Option B

Shopify Conversion

B

Warm cream/off-white background, high-contrast orange CTAs, sticky emergency phone bar, trust badges under hero. Built to convert — every element drives action.

Warm PaletteHigh ConversionOrange CTAsSticky Bar
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Option C

Apple Tech-Minimalist

C

Light gray (#f5f5f7) background, clean white cards, pill-shaped buttons, Apple-blue accent, frosted glass header. Clean, modern, trustworthy.

Pill ButtonsFrosted GlassApple BlueClean Cards
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Research: What Works for Plumbers Globally

✓ Emergency CTA Above Fold

Top-performing plumber sites always show phone number and emergency CTA within 3 seconds of landing.

✓ Trust Badges Drive Conversions

Insured, certified, and review badges near CTAs increase conversion rates by 15–20% for trade services.

✓ WhatsApp is Essential in Ireland

Irish homeowners prefer WhatsApp for non-urgent queries. Always pair with a call CTA.

✓ Mobile-First is Non-Negotiable

Over 60% of plumbing searches happen on mobile, often in emergency situations.